Yvette Craddock is the founder and style director of stylefoliojewelry.com.
Yvette’s romance with the industry started at age five when she became
a child model. in her teens, she began experimenting with designing her
own clothes. today, she co-designs most of her wardrobe with her tailor.
During the process of creating visual interpretations of her style, she
found herself on the hunt for jewelry that reflected the uniqueness and
boldness of her wardrobe. when she would find “the piece”- a gorgeous
necklace, a beautiful bracelet or other another unique accessory, she
started taking note of both women’s and men’s reactions - “where did
you get that?” A routinely asked question with rarely a one-place response.
After five years of this, yvette realized that she could no longer deny her love of fashion and passion for
shopping for the latest “find”. she decided that she would combine these hobbies into a world-class, fun
and thrilling business. one that would allow her to shop for “the find” that people could buy from one
place and tell their friends of their source.
Stylefoliojewelry.com is her vision: a one stop accessories destination for the woman who owns her
personal style. Here, jewelry lovers will find an assortment of unique, collectible pieces that make a
statement, no matter what the current fashion. it’s a website devoted to creative jewelry and committed
to customer service.
In the frenetic and finicky world of fashion, trends come and go as surely- and almost as reliably, as
the seasons. yvette believes that the key to staying current is developing a keen self of personal style.
“Ultimately, personal style is what effortlessly propels a woman through that revolving door of fashion,”
she states.
She has worked as an image consultant and a fashion journalist in the Phoenix, Arizona, area and has
appeared on the learning channel as an industry expert. Her credits also include interviewing fashion
legends such as oscar de la renta and diane Von furstenberg as well as introducing the tiger woods
nike Golf collection and malia mills swimsuit line to Phoenix.
Media coverage includes:
television: ABc, Bet, cBs, foX, “Good day lA”, nBc, news channel 3, the learning channel (tlc) and
Univision.
Print: 944, 101 north, Angel city Voice, Arizona informant, Arizona woman, century city chronicle,
desert living, drama Beat, east Valley lifestyles, east west, essence, frontdoors, Glance, jAVA, jewish
news, Phoenix Business journal, Phoenix magazine, PUB report, razor, scottsdale life, scottsdale
magazine, scottsdale times, southwest Graphics, the Arizona republic, the tribune and today’s Arizona woman.
Stylefoliojewelry.com is devoted to featuring bold, modern and luxurious jewelry. only one of each piece is offered which makes ever purchase very personal. essentially, the jewelry is like wearable art.
stylefoliojewelry.com was launched in july 2008. it is the creation of its founder and style director
yvette craddock. yvette created the site out of her own desire to collect original pieces of jewelry. However, this personal interest became a challenge. yvette’s inability to find one source to purchase an array of statement jewelry along with caring customer service led to the discovery of a market opportunity. thus style folio was born.
The jewelry is available exclusively through the site and at trunk shows .
Exclusive Features
• there are six collections characterized by the “character” of the styles, stones, design, texture and colors.
• folioista™ is an exclusive program for frequent clients.
• ‘folio files’ is a weekly enewsletter that debuts new pieces, promotions and programs. it is also the site page that provides further fashion information, resources, videos, pod casts (including the ‘image influencers’
series) and more.
• stone Glossary and care Guide.
• trend Page that illustrates how to wear the jewelry with contemporary fashion.
• stylefoliojewelry.com is the only known site to offer these exclusive shopping and style features:
• facial shapes - iconic guide to selecting the best jewelry for you according to your face shape
• closet concierge - iconic guide to selecting jewelry according to your wardrobe lifestyle
• wearable weight - iconic guide to selecting jewelry according to its weight
• skin tone matching - iconic guide to selecting jewelry according to your skin tone
Exclusive Programs
• ‘Purge to splurge’ is an ongoing program to provide customers with a tax deduction, shopping discount and
the chance to help women. customers who send up to five pieces of jewelry that they want to purge will
receive a 5% discount per donated piece to spend on new jewelry. the quality-approved jewelry will be
donated to various women’s charities around the country. the intent of this program is to help women
build or rebuild a personal and professional wardrobe due to losses from natural disasters or perilous
domestic situations.
• ‘Bridal Bliss Bouquet’ program provides brides with a 10% discount on any product (custom design
included) plus free shipping when they email their upcoming wedding invitations or announcements to
define@stylefoliojewelry.com.
• ‘fiscally fabulous’ designs are created by founder and style director yvette craddock for $200 and under.
even if you are watching your budget, you can still buy quality jewelry and look sensational.
WARRIOR WOMAN
DANGLING DISKS
GOLDEN GLAMOUR
GLAMOUR GOLD
BLUE STAR
Available at : www.stylefolio.com
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